Tangem Expands US Retail Presence With Best Buy Launch Across 200+ Stores

Tangem, a Swiss manufacturer of hardware wallets and self-custody solutions for digital assets, has announced the expansion of its retail presence in the United States through a new distribution agreement that places its products on BestBuy.com and in more than 200 Best Buy stores nationwide.

The launch represents the company’s largest U.S. retail expansion to date and builds upon its existing availability through major retailers such as Walmart, Amazon, and Virgin Megastore. With products now stocked across hundreds of Best Buy locations, the move significantly broadens consumer access to hardware-based cryptocurrency storage solutions and reflects growing interest in tools that allow users to maintain direct control over digital assets outside centralized exchanges.

The expansion comes as self-custody continues to gain attention within the cryptocurrency sector. While hardware wallets are widely regarded as one of the most secure methods of safeguarding digital assets, a large share of cryptocurrency holdings remains stored on centralized trading platforms. Industry concerns surrounding exchange-related security incidents have contributed to increasing demand for alternative storage options that place ownership and control directly in the hands of users.

Expanding Retail Access to Self-Custody Hardware in the U.S. Market

“Getting Tangem Wallets onto Best Buy shelves means that for the first time, any consumer can access a hardware wallet that is both genuinely secure and genuinely easy to use,” saod Andrey Lazutkin, Chief Technology Officer of Tangem in a written statement. “That combination has never existed at this scale, and it fundamentally changes who self-custody is for,” he added.

The addition of Tangem products also expands Best Buy’s offering of emerging technology products, while providing consumers with broader access to hardware solutions designed for managing and securing digital assets.

Tangem has positioned itself as a participant in a growing segment of the crypto industry focused on simplifying self-custody. The company’s approach combines cold-storage security with a mobile-first user experience, enabling users to manage digital assets through a single application while retaining control of their private keys.

Among the products now available through Best Buy are the Tangem Wallet and the Tangem Ring. The Tangem Wallet is a card-sized NFC-enabled hardware wallet sold in sets of two or three cards, with each card serving as both a wallet access device and a backup. The Tangem Ring is a wearable hardware wallet constructed from zirconia ceramic and is sold alongside two companion cards.

Both products operate as non-custodial cold wallets, generating and storing private keys directly on secure hardware chips rather than on servers or mobile devices. The company’s seedless backup architecture is designed to reduce reliance on traditional recovery phrases while maintaining optional support for seed phrase import and wallet migration. Through integration with the Tangem mobile application, users can store, stake, swap, and spend digital assets, including access to payment functionality through Tangem Pay with compatibility for Apple Pay and Google Pay. Transactions are authorized directly on the hardware device and supplemented by access-code protection and optional biometric security features.

According to the company, Tangem’s products are currently used in 170 countries and support more than 16,000 digital assets across over 90 blockchain networks. The company reports that its wallet infrastructure has been deployed on more than six million devices, with setup designed to be completed in under two minutes. The Best Buy rollout marks the latest step in Tangem’s effort to expand the accessibility of self-custody solutions to a broader consumer audience.

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