Genteelhome launches mirror collection on womanhood themes

By Almira Louise S. Martinez, Reporter

FURNITURE MAKER Genteelhome is highlighting local craftsmanship and interpretations of womanhood through a mirror collection titled Her, Unfolding, launched in time for Mother’s Month.

“As a mother, as a woman, we always want to see our reflection and how we are evolving from yesterday, today, and how we can still evolve,” Genteelhome founder and Creative Director Katrina Blanca de Leon told BusinessWorld on the sidelines of the launch.

“We’re inspired by the different shapes of women, especially when it comes to motherhood, because there are different phases of it,” she added.

The collection draws from the Filipino word sibol, meaning growth, as part of the brand’s broader annual theme focused on transformation narratives. Her, Unfolding is the second installment in the Sibol series and was developed in collaboration with fashion designer Patty Ang.

Nathaniel M. Guntang, Genteelhome brand and communications manager, said the partnership aims to reflect evolving identities, particularly among mothers.

“We wanted to have partnerships with mothers for them to see that they can unfold a lot of versions of themselves,” Mr. Guntang said in an interview.

“When you fit clothes, you see yourself in the mirror, and when you see yourself in the mirror, it unfolds a lot of stories,” he added.

The collection features five biophilic-shaped floor mirrors with wood patina-ombre frames, handcrafted by local artisans. Each piece is manually finished using sponge techniques to create textured, nonuniform patterns.

“Because for simple sprays and simple brushes, you cannot have that kind of effect, you have to do it manually,” Mr. Guntang said.

Ms. de Leon said the collaboration with Ms. Ang aligns with the brand’s focus on detail-driven design and personal expression.

“If you are a client of Patty, you would know how she handles her clients, how intentional she is, and how well she puts a lot of her attention to details,” she said. “So, this is very Genteelhome when it comes to furniture.”

The company also introduced the Edit Collection, which includes jewelry boxes, trays and candleholders.

The Her, Unfolding collection is available exclusively at The Atelier Patty Ang at The Headquarters until June 22.

The Philippine furniture market is expected to grow 4.88% annually in 10 years to $6.7 billion by 2034, according to global management consulting firm IMARC Group.

The firm attributed the growth to rising demand for locally made, environmentally friendly furniture, as well as growing interest in interior design and home décor.