Hedera-based BrandBoost targets gamified loyalty programs for enterprises

Swiss blockchain firm The Hashgraph Group has launched BrandBoost on Hedera, introducing tokenized loyalty rewards and real-time customer engagement tools for enterprises.

According to an announcement shared with crypto.news, the new software-as-a-service platform targets enterprises looking to move beyond traditional loyalty systems built around static points and membership cards. 

The company said BrandBoost combines gamification tools, tokenized incentives, digital collectibles, and AI-driven consumer analytics to create what it described as a more interactive loyalty experience.

At a time when brands are competing for repeat consumer attention across online platforms, retail stores, sports venues, entertainment events, and connected devices, The Hashgraph Group said businesses increasingly need systems that can respond to customer behaviour instantly instead of relying on delayed reward mechanisms after purchases are completed.

Data cited by the company from Deloitte’s 2025 customer loyalty research showed that 72% of consumers said loyalty programs make them more likely to spend with preferred brands, while 56% said such programs increase how much they spend. 

Deloitte’s research also found that only 51% of respondents actively engage with more than one loyalty program, a figure The Hashgraph Group used to highlight competition among brands for sustained customer engagement.

THG expands Hedera enterprise products

Built on Hedera’s distributed ledger infrastructure, BrandBoost integrates THG’s AssetGuard wallet system and its IDTrust self-sovereign identity platform to support what the company described as secure and verifiable consumer interactions. 

Through an integrated token studio, businesses can create branded loyalty tokens that users can earn, redeem, trade, or spend through self-custody wallets.

Stefan Deiss, co-founder and chief executive officer of The Hashgraph Group, said loyalty programs are moving toward live digital engagement systems rather than traditional points-based structures.

“Loyalty programs are no longer just about points and rewards, but about creating live engagement ecosystems where consumers interact with brands in ways that feel immediate, relevant, and personalised,” Deiss said in the announcement. 

“With BrandBoost, we are enabling businesses to interact and transact with consumers in real-time, while unlocking new monetisation and revenue models through loyalty gamification models.”

The rollout adds to The Hashgraph Group’s growing portfolio of enterprise-focused Hedera products.

Back in September 2025, the company launched TransAct, a managed transaction gateway that allowed enterprises and government institutions to execute Hedera transactions without directly holding HBAR or managing crypto wallets.

At the time, Deiss said TransAct was designed to remove operational and compliance barriers that had slowed enterprise blockchain adoption by abstracting wallet management, gas fees, and crypto accounting requirements behind a traditional invoicing structure.

Separately, The Hashgraph Group also participated in Switzerland’s municipal blockchain biodiversity voucher initiative launched earlier this year in Muri bei Bern. The project introduced tokenized biodiversity reward vouchers on Hedera that residents could redeem for Swiss francs at local businesses after participating in environmental conservation work.

Within the BrandBoost launch, The Hashgraph Group said the platform can be deployed across sectors including sports, media, entertainment, and telecommunications, where companies are looking for tools to reduce subscriber churn and improve audience participation through tokenized incentives and real-time engagement systems.

Truesense partnership adds location verification layer

Alongside the platform launch, THG announced a strategic collaboration with Truesense to integrate ultra-wideband, or UWB, technology into BrandBoost. According to the company, the integration allows brands to verify physical attendance and user location with centimetre-level accuracy during events and gamified campaigns.

Armando Caltabiano, co-founder and chief executive officer of Truesense, said the partnership would support new monetization systems tied to consumer participation while also helping reduce fraud and account-sharing abuse.

The two companies said they recently completed a proof-of-concept deployment with a Latin American satellite television provider, where BrandBoost was tested alongside UWB-enabled USB-TV dongles developed by Truesense to support audience engagement and content monetization.