Winna.com Lands Argentina National Team Sponsorship Mid-World Cup

Crypto gambling platform Winna.com has officially become a Regional Sponsor of the Argentina National Football Team, sealing a major partnership right as the tournament transitions into the high-stakes knockout phase.

Argentina enters the Round of 32 in formidable shape. The reigning world champions dominated Group J with a perfect record, culminating in a 3-1 victory over Jordan on Saturday, June 27. The match saw Lionel Messi make history yet again, coming off the bench to score his sixth goal of the tournament. The strike extended his record-breaking World Cup career tally to 19 goals and marked him as the first player ever to score in seven consecutive World Cup matches.

The three-time titleholders are now preparing to face Cape Verde in their first single-elimination match on Friday, July 3, at Miami Stadium.

For Winna, aligning with the Selección during a historic tournament run marks a defining moment for the brand. According to recent analytics from fairgambling.com, Winna is currently the fastest-growing crypto gambling site of 2026, driven by a rapidly expanding global player base.

Winna.com CEO Paul Mertens highlighted the scale of the collaboration, noting:

To mark the tournament’s knockout stage, Mertens announced a flagship promotion giving users the opportunity to bet on Argentina with a 0% house edge throughout the remainder of the 2026 tournament.

Leandro Petersen, Chief Marketing and Commercial Officer of the Asociación del Fútbol Argentino (AFA), welcomed the brand to their commercial roster. Petersen noted that the alliance fits directly into the AFA’s ongoing global expansion model, a project built on nine years of commercial strategy designed to connect the World Champions with international supporters through fast-growing digital platforms.

The partnership will see Winna and the Argentina National Team roll out a series of co-branded marketing campaigns and fan activations as the tournament progresses toward the final rounds, capitalizing on the immense global interest surrounding the knockout stages.

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