Tivoly Group Launches Two B2B E-Commerce Platforms on Intershop, Enhancing Digital Customer Experience

Intershop Communications AG has announced the successful launch of two B2B e-commerce platforms for the Tivoly Group, delivered in collaboration with integration partner AlephFront. The platforms, tivoly.com and peugeot-outils-pro.com, are built on the Intershop Commerce Platform, providing a unified and scalable foundation for the group’s digital B2B operations. This project also marks the official launch of AlephFront, a dedicated subsidiary of Aleph Archives focused exclusively on Intershop B2B integration.

The initiative was driven by the need to modernize the digital experience for two distinct professional audiences while consolidating systems and processes. Previously, the Tivoly Group faced fragmented customer journeys and limited self-service capabilities, and for Peugeot Outils Professionnels, there was no structured after-sales workflow. The new platforms address these issues by providing streamlined catalog browsing, self-service capabilities such as quote requests, and seamless integration with the Infor M3 ERP system. A key component is the Intershop Claims Service (ICS), a module developed by AlephFront to manage service and claims workflows end to end. This supports Tivoly Group’s commitment to offering professionals seamless remote after-sales support, backed by a four-year warranty and a fast, company-operated repair service center in France.

Implementation was led by AlephFront, leveraging the Aleph Accelerator, a proprietary framework tightly integrated with Intershop Commerce Management (ICM). This approach reduced onboarding and ramp-up time, enabling a faster path to production without compromising quality. Both platforms are live and have been enhanced through successive releases, including SEO optimization, iterative improvements to after-sales capabilities, and expanded API integration with Infor M3.

The Tivoly Group showcased both platforms at Eisenwarenmesse 2026 in Cologne, the world’s leading trade fair for the hardware and tools industry, where the new digital experience was well received by the professional B2B audience. The launch lays the groundwork for further expansion, with the current release establishing a solid B2B foundation including catalog functionality, product management, machine registration, and service workflows. The next phase will introduce transactional capabilities such as online ordering and checkout, while the platform architecture supports future expansion across additional brands, markets, and services.

Alexandre Keramidas, Chief Strategy & Marketing Officer at Tivoly Group, stated, ‘Our goal was to create a consistent and future-ready digital experience for our professional customers across both Tivoly and Peugeot Outils Professionnels. Thanks to Intershop and AlephFront, we now have a robust and scalable platform in place that improves customer self-service today and gives us the flexibility to expand our digital capabilities going forward.’ Markus Dranert, CEO of Intershop, added, ‘B2B companies need commerce platforms that can handle complexity while remaining flexible and scalable. This project highlights how Intershop enables organizations like Tivoly to unify their digital operations and continuously evolve their customer experience.’

The successful deployment underscores the growing importance of digital transformation in the B2B sector, where enhanced self-service and structured after-sales support can significantly improve customer retention and operational efficiency. For the Tivoly Group, which operates across Europe, North America, and Asia serving industries such as automotive, aerospace, and general manufacturing, this digital upgrade positions the company to better compete in the global tooling market. The collaboration with AlephFront also highlights the value of specialized integration partners in accelerating complex commerce projects.

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