Twin stars
UAAGI, Wheels, Inc. open BAIC and Chery dealership on Quezon Avenue
By Manny N. De los Reyes
UNITED ASIA Automotive Group, Inc. (UAAGI) continues to enlarge its footprint in the metro with the grand opening of its Chery and BAIC showrooms and service center along bustling Quezon Avenue, right across Sto. Domingo Church in Quezon City. The facility housing the twin brands is a new full-service dealership operated by Wheels, Inc., one of the country’s most respected and established automotive dealer groups.
Spanning a total area of 800 sq.m., the dealership features a spacious 460-sq.m. showroom that can display up to five vehicles. It also includes a dedicated service area equipped with two work bays to provide customers with reliable and efficient maintenance and repair services.
The inauguration was led by key executives from Wheels, Inc., including Chairman Escorton “Gordon” Teng; Senior Vice-President and Treasurer Antonio Teng; Senior Vice-President for Marketing Frederick Teng; SAVP for Marketing Albern Teng; and VP for Sales, Finance, and Insurance Marketing Bernadette Goh-Sy.
Also joining the occasion were executives from UAAGI, including Chery Auto Philippines Brand Head Franz Decloedt, BAIC Philippines Brand Head Timothy Sytin, UAAGI Chief Marketing Executive and SVP Lyn Buena, UAAGI Deputy Director Joshua Sytin, BAIC Philippines Marketing Director Cherry May de Los Santos, and UAAGI Dealer Development Director Engr. Marvin Martinez.
“This new dealership, in partnership with Wheels, Inc., reflects our continued commitment to making the Chery ownership experience more accessible and convenient for our customers. With Wheels, Inc.’s strong track record in the automotive industry and dedication to customer satisfaction, we are confident that Chery Quezon Avenue will provide exceptional sales and after-sales service to motorists,” said Chery Auto Philippines Brand Head Franz Decloedt.
“We are proud to officially bring Chery closer to more Filipino drivers through Chery Quezon Avenue. Together with Chery Auto Philippines, our goal is to provide customers not only with Chery’s innovative vehicle lineup, but also with a dealership experience anchored on trust, convenience, and excellent customer care,” added Wheels, Inc. Chairman Gordon Teng.
Meanwhile, BAIC Brand Head Timothy Sytin underscored the significance of the partnership between BAIC Philippines and Wheels, Inc. “The Wheels Group is one of the most prominent and respected dealer groups in the country. For years, (the) name has been associated with excellence, professionalism, and a standard of business conduct that few can match. That reputation is not given, it is built, carefully and consistently, over many years of doing things the right way,” he said.
Mr. Sytin highlighted the shared values that serve as the foundation of the partnership: “To the Teng family, we are grateful for the professionalism and the integrity you bring to this partnership: The values that guide your business, discipline, vision, and a genuine commitment to excellence are the same values we hold at UAAGI. That alignment is what gives this partnership its strength, and what gives us confidence in the road ahead.”
Strategically located at the corner of Quezon Avenue and Tuayan Street in Quezon City, the new dealership offers customers in Quezon City and nearby areas greater accessibility to Chery’s and BAIC’s growing lineup of innovative SUVs and premium electrified vehicles, as well as after-sales support.
Open from Monday to Sunday, 9 a.m. to 6 p.m., Chery and BAIC Quezon Avenue is designed to deliver a seamless and customer-centric experience from vehicle inquiries and test drives to comprehensive after-sales care.
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