Global digital sports platform Fanatics has launched Fanatics Markets, a new prediction marketplace built in partnership with Crypto.com. The platform is now live as a standalone app in 24 U.S. states on iOS and Android, with a nationwide rollout planned.
The release outlines a two-stage launch strategy aimed at expanding Fanatics’ footprint into digital trading and prediction markets while giving users a regulated alternative to offshore platforms.
Stage One: Trading Begins With Events and Real-World Outcomes
In the first phase, Fanatics Markets users can trade contracts tied to economic, political, and sports events. The company frames the platform as a new way for fans to engage with the moments that shape sports and culture, offering a structured, federally supervised environment.
Matt King, CEO of Fanatics Betting and Gaming, said the platform gives fans “a safe, intuitive, and rewarding way to follow events, pick a side, and profit if their predictions are correct.”
Stage Two Will Expand Into Crypto, Stocks, and Emerging Sectors
The second phase of the rollout will broaden the marketplace to include categories such as cryptocurrency, stock markets, art, climate, and technology. This expansion positions Fanatics Markets as a multi-sector prediction ecosystem rather than a sports-focused product.
Clearing and trade processing will be handled by CDNA, a Crypto.com subsidiary registered with the U.S. Commodity Futures Trading Commission (CFTC). This designation allows the platform to operate fully within federal compliance expectations, a key differentiator from unregulated alternatives.
This move also continues Crypto.com’s strategy of leveraging CDNA in partnerships; similar collaborations were previously announced with Hollywood.com and Truth Social.
Fanatics Markets is expected to expand across the U.S. as regulatory approvals are obtained, marking one of the most significant pushes yet to bring prediction trading into mainstream, regulated digital markets.
Source: https://coinpaper.com/12876/fanatics-launches-a-new-prediction-market-with-crypto-com-and-expands-into-web3
