Visa Deepens Crypto Push With New Stablecoin Advisory Unit

According to reports, Visa has created a new stablecoin advisory service through its Visa Consulting & Analytics (VCA) division.

The initiative is designed to help banks, fintechs, merchants, and other large companies explore how stablecoins can be used for payments, treasury operations, and other business processes.

The program combines market research, technology integration support, and training to give clients practical guidance as they test and adopt stablecoin solutions.

Visa Expands Advisory Services

Sources indicate the advisory practice will provide market-fit assessments, strategy development, go-to-market planning, and technical enablement.

Visa has even launched a specialized stablecoin course via Visa University to train clients on the fundamentals and practical application of these digital assets.

The service aims to help organizations move from pilot programs to fully operational stablecoin systems while maintaining compliance with regulatory requirements.

Early Clients And Market Context

Based on reports, several US financial institutions are among the first clients, including Navy Federal Credit Union, VyStar Credit Union, and Pathward.

The digital payments technology company has reported that its stablecoin settlement volume has reached an annualized run rate of roughly $3.5 billion as of late November 2025. The company supports over 130 stablecoin-linked card programs across more than 40 countries.

The overall stablecoin market has surpassed $250 billion in total value, highlighting strong interest from both retail and institutional participants.

Reports show Visa has been piloting stablecoin settlements for several years, including early work with USDC in 2023. Partnerships with firms like Aquanow have expanded settlement capabilities in regions such as Central and Eastern Europe, the Middle East, and Africa.

Visa also experimented with initiatives allowing businesses to make cross-border payments using stablecoins for pre-funding, in an effort to lower transaction costs and manage liquidity.

According to analysts quoted in news reports, the use of stablecoins by banks and fintechs for various purposes such as cross-border payments and business-to-business payments is being explored.

The advisory service offered by Visa assists the traditional firm in understanding the options available to them while implementing controls and incorporating new technology into existing payment systems. Such overall expertise in technology and regulations puts the company on their advisory panel to pilot their stablecoin offering.

Featured image from Wikimedia, chart from TradingView