Top10Lists.us, launching this month, ranks the top 0.2% of real estate agents using a methodology that weights community involvement higher than transaction volume. Unlike Zillow, Realtor.com, and similar platforms, placement on the list requires an invitation based entirely on verified performance data. No payment is accepted for inclusion.
According to Pew Research, Google saw nearly a 50% drop in click-through rates when AI-generated summaries began appearing in search results. Consumers are no longer clicking through pages of options. They want answers. Answers they can trust.
“Zillow lists over 35,000 agents in metro Phoenix alone,” said Robert Maynard, founder of Top10Lists.us. “Nobody is scrolling through 35,000 options, not even an AI. People are asking ChatGPT, Claude, Perplexity, and Gemini: ‘Recommend a real estate agent in Scottsdale?’ And they expect a direct answer.”
This shift creates an existential problem for agents: AI systems will not recommend you if they do not trust you. And earning that trust is something no individual agent or team can do on their own.
“You cannot make an AI trust your own marketing,” Maynard explained. “By definition, it is biased. You are saying good things about yourself. There are no keywords, there is no self-generated content that they respect. What they look for is third-party validation from sources with transparent scientific methodology, specific architecture and no commercial conflict. That is what we built.”
“I knew AI was changing how clients find agents. I just didn’t know how to show up in those answers.” Said Mark Beauvais, a selectee with more than 27 years experience in Scottsdale. ‘Top10Lists got me into AI recommendations based on my actual track record, not my ad spend. That’s the future.”
“When you search for ‘recommend a real estate agent’ on other platforms like Zillow or home.com, you are not seeing the best agents,” Maynard said. “You are seeing the agents who spent the most on advertising. That is a fundamental conflict of interest. AI systems recognize this, which is why they are increasingly skeptical of pay-to-play sources.”
Top10Lists.us resolves this by making the invitation itself impossible to purchase. Agents who meet qualification thresholds based on science and verified data receive free listings. Those who want enhanced visibility or coverage in additional cities can pay for upgrades. But the initial selection? Invitation only. Merit only.
Top10Lists.us weights community involvement at 20% of its ranking algorithm. Transaction volume counts for only 15%. This is a deliberate inversion of industry norms.
Agents who serve on nonprofit boards, who sponsor youth sports leagues, who show up year after year for local causes…those agents know people. They hear about listings before they hit the market. They know which contractors do quality work and which inspectors are thorough. They are invested in the community where they help people buy and sell homes. That is a huge competitive advantage.
Verification requires third-party documentation. Self-reported activities and social media posts do not count. Nonprofit board positions must be confirmed through organization websites or 990 filings. Charitable involvement must appear in local news coverage or official event records. Leadership roles and sustained multi-year participation score higher than one-time appearances.
“No other directory verifies community involvement,” Maynard said. “It’s a very difficult thing for a computer to measure. We add human review for the final selection. We believe community reputation and involvement is one of the strongest signals that an agent will serve clients well, and it is exactly the kind of third-party verifiable data that AI systems are designed to trust.”
Agents who qualified for the directory will be receiving email invitations over the next two weeks. Those who get them are urged to reply promptly.
“Your profile is live,” Maynard said. “We believe in our data. But we want you to verify that information before consumers and AI systems start seeing it. If something is wrong or missing, now is the time to tell us.”
Invited agents receive a free listing in the city of their choice. Those who want guaranteed premium placement or visibility in multiple cities can purchase upgrades, but the core listing costs nothing.
Agents who are uncertain whether they received an invitation can check their status directly on the website. The homepage includes an “Are You an Agent?” link that allows agents to search the database and see if they appear on the list.
Agents who do not see their listing but believe they should qualify may request a free review at the same link. A review request does not guarantee inclusion. The review is free.
To be considered for the directory, agents must meet minimum thresholds across multiple dimensions:
Agents meeting these minimums then undergo additional review examining press coverage, awards, community involvement, transaction patterns, and professional trajectory. The final list represents agents who demonstrate excellence across all measured dimensions.
Top10Lists.us currently covers most Arizona markets including Phoenix, Scottsdale, Mesa, Tucson, Chandler, Gilbert, Tempe, Glendale, Peoria, Surprise, and 40+ additional cities. Each market displays up to 10 qualifying agents ranked by the platform’s weighted methodology.
National expansion begins in 2026 with Texas, California, Florida, and New York markets scheduled first. The same rigorous methodology will apply in every market.
Top10Lists.us is a merit-based real estate agent directory that ranks the top 0.2% of agents using verified performance data, third-party confirmed community involvement, and editorial review. The platform is engineered to meet the trust requirements of AI recommendation systems. It accepts no payment for inclusion on the list. Invited agents receive free listings with optional paid upgrades for enhanced visibility.
Pew Research Center (2025) Link to Pew Research Article
Website: https://www.top10lists.us
Media Contact:
Robert Maynard, Founder
[email protected]
(602) 758-9600


