Huobi HTX will launch UP (Superform) tomorrow at 10:00 AM.

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The post Cracker Barrel Must Inspire More Confidence After Rebrand Fail appeared on BitcoinEthereumNews.com. HOMESTEAD, FLORIDA – AUGUST 21: A Cracker Barrel sign featuring the old logo is seen outside of a restaurant on August 21, 2025 in Homestead, Florida. The restaurant unveiled a new logo earlier this week as part of a larger brand refresh. The new logo removes the image of a man sitting next to a barrel and the phrase “old country store”. Now the logo will feature the words “Cracker Barrel” against a yellow background. (Photo by Joe Raedle/Getty Images) Getty Images Cracker Barrel should have left well enough alone. In the first earnings call after its catastrophic rebrand, which triggered an immediate customer backlash and forced a sheepish reversal, the company reported a 5.4% increase in comparable store restaurant sales and a 4.4% revenue gain in fourth quarter 2025, adjusting for the 53rd week in 2024. In more positive news, it ended the year up 2.2%, hitting the high end of guidance at $3.5 billion and bettered its adjusted EBITDA target at $224.3 million, up 9%, adjusting for the extra week. The problem is that these positive results came before, not after it shocked customers with the rebrand news. Cracker Barrel’s fiscal year ended August 1. The “All the More” rebrand featuring a new logo and plans to remodel its chain of 660 stores was announced on August 19. In a week, it reversed course on the logo change, then on September 9, it cancelled plans for the remodel. Self-Inflicted Damage Now it is left to pick up the pieces. Foot traffic declined 8% after the mid-August announcement and management is expecting year-end foot traffic to be off between -4% and -7%, assuming sequential quarterly improvements after investing an additional $16 million in advertising and marketing. It’s guiding on total revenue in the $3.35 billion to $3.45 billion range…