Samgyupsalamat, CasyPH, Mango Royal Milkshake and 10 more brands join the biggest franchise show in Asia

As the local and global economy enters a new era of expansion, Francorp Philippines is proud to support the debut of 13 innovative franchise concepts at Franchise Asia Philippines (FAPHL) Expo 2026 held on April 24-26 at the SMX Convention Center Manila. Today’s trailblazing concepts and established franchises were the centerpieces of the highly anticipated Franchise Launch Pad event.

In 2026, franchising remains the most resilient vehicle for business expansion, offering a proven roadmap for entrepreneurs to scale at speed. As the market demands more adaptable and tech-integrated business models, franchising has evolved from a simple expansion tool into a sophisticated growth engine.

Francorp continues to be at the forefront of this evolution, acting as the premier enabler for brands looking to transition from local success stories to national and international powerhouses. By professionalizing systems and protecting brand integrity, Francorp ensures that the next generation of franchisors is built to last in an increasingly competitive landscape.

A Launchpad for High-Growth Brands

Francorp’s Franchise Launch Pad held on April 24 is more than a networking session; it is a curated strategic platform designed to bridge the gap between visionary entrepreneurs and serious investors. Every brand featured has undergone rigorous development to ensure scalability, market relevance, and operational excellence.

By focusing on vetted structures rather than mere exploration, the Franchise Launch Pad serves as a high-velocity catalyst. Francorp is proud to support the debut of these 13 franchise concepts at the Expo, providing a professional stage where high-potential brands can meet the right partners to fuel their nationwide rollout.

Global Flavors & Modern Comforts

Franchise leader Francorp presents a diverse selection of international culinary inspirations and modern food concepts designed for the contemporary palate: Samgyupsalamat, the pioneer of unlimited Korean BBQ in the Philippines; Crazy Curry, the home of the first and original curry fried chicken; and Redbox Pizza, known for its malunggay-infused pizza with a healthy twist.

Savory Favorites & Grills

These homegrown concepts celebrate local flavors, from traditional roasted delights to innovative chicken offerings. This category highlights Chong’s Chicken Inasal, a fast-rising homegrown inasal favorite; and MANOY (Manok, Baboy, Atbp.), a modern Filipino rotisserie for everyday meals.

Everyday Snacks & Sweet Treats

Next in the lineup are concepts satisfying cravings with time-honored snacks, refreshing fruits, and value-driven favorites. Included here are Edelyn’s Homemade Nuts (EHN), a trusted, award-winning Filipino snack brand; Mango Royal Milkshake, delivering affordable luxury mango shakes for all; and Papa Burger, known for its sulit burgers with a Buy 1 Take 1 edge.

Beauty, Wellness, Lifestyle, & Logistics

For entrepreneurs aiming to tap into the ever-growing lifestyle industry, these brands offer personalized care and professional services that enhance well-being and promote convenience. Leading the category are SkinTrends, providing accessible, science-backed aesthetic care; Tulua Nail Spa and Café, where nail artistry meets a wellness café experience; CasyPH, the country’s first DIY phone case vending concept; Mayet Dela Rosa, offering timeless fine jewelry and custom creations; and Thaumazo EXpress Transport Solutions (TEXTS), a leader in tech-integrated logistics.

Driving Innovation and Growth 

For three decades, Francorp has stood at the forefront of franchise development, helping build successful brands and empowering entrepreneurs nationwide. This year’s participation in the Expo not only celebrates its legacy but also reinforces its commitment to driving innovation and growth in the franchising sector.

“As we celebrate our 30^th anniversary, our mission remains the same — to help Filipino businesses grow and succeed through franchising,” shares Francorp CEO Chris Lim. “Our participation in Franchise Asia Philippines Expo 2026 reflects our continued commitment to innovation, inclusivity, and nationwide business development.”

If you want to know your business’s franchising potential, Francorp offers free franchisability consultation and regularly conducts Franchise Your Business Seminars (FYBS) for aspiring franchisors. Visit www.francorp.com.ph or call +63917-809-9043.

Spotlight is BusinessWorld’s sponsored section that allows advertisers to amplify their brand and connect with BusinessWorld’s audience by publishing their stories on the BusinessWorld Web site. For more information, send an email to [email protected].

Join us on Viber at https://bit.ly/3hv6bLA to get more updates and subscribe to BusinessWorld’s titles and get exclusive content through www.bworld-x.com.