Sentosa’s next chapter to prioritise nature‑led, immersive experiences under 20‑year master plan

SINGAPORE, July 8 — Sentosa will shift away from building standalone attractions and instead roll out a slate of nature‑focused, immersive experiences over the next two decades, under a new blueprint unveiled by Sentosa Development Corporation (SDC). The direction, first reported by Channel NewsAsia (CNA), reflects a global trend in tourism where travellers increasingly seek wellness, outdoor recreation and experiential storytelling.

Tourism analysts told CNA that the Greater Sentosa Master Plan aims to encourage visitors — both local and foreign — to spend more time on the island by offering activities that are harder to replicate elsewhere. Upcoming experiences include islet hopping, forest canopy dining, and a redesigned transport system anchored by a new Island Heart Transport Hub.

New tram system, indoor landmark and 32 million visitors a year

SDC said the existing Sentosa Express monorail will be replaced by a tram network, while new landmarks will be added, including Sensorium, an indoor attraction and multipurpose venue. When the master plan is fully realised, Sentosa is expected to welcome about 32 million visitors annually.

Experts noted that the strategy complements Sentosa’s existing mix of leisure and entertainment offerings. Temasek Polytechnic senior lecturer Benjamin Cassim said the new experiences “give visitors more reasons to stay longer, explore different parts of the destination and return for new experiences”.

Pulau Brani earmarked for ‘game‑changing’ attractions

One of the largest sites for future development lies on Pulau Brani, where port operations are set to relocate to Tuas next year. SDC said engagements with potential partners are ongoing, with upcoming attractions described as “game‑changing”.

Analysts said Pulau Brani represents a rare greenfield opportunity for Singapore’s tourism sector. Past ideas floated for the island include a Universal Studios‑style attraction and a resort for National Trades Union Congress members.

A history of reinvention

Sentosa has undergone multiple overhauls over the decades — from the closure of older landmarks like Underwater World and the Merlion tower, to the opening of Resorts World Sentosa and newer adventure parks. The latest transformation will again see some businesses close as leases expire.

Ngee Ann Polytechnic’s Joshua Loh said the new transport hub and climate‑resilient infrastructure signal a long‑term commitment to sustainability, biodiversity protection and clearer visitor navigation.

Winning over Singapore residents

Experts stressed that Sentosa must attract a strong base of local visitors to sustain the scale of investment. Minister‑in‑charge of Trade Relations Grace Fu noted that Sentosa holds sentimental value for many Singaporeans, from family outings to school excursions.

Analysts suggested measures such as lower vehicle entry charges and more inter‑generational programmes to boost local appeal. Domestic visitors, they said, provide resilience during crises and are essential to meeting the island’s long‑term target of 32 million visitors a year.