Strategy, formerly known as MicroStrategy, has sold another large batch of Bitcoin, stirring up comparisons to its only previous major sale. The move has tradersStrategy, formerly known as MicroStrategy, has sold another large batch of Bitcoin, stirring up comparisons to its only previous major sale. The move has traders

Strategy Sells 3,588 BTC Amid Comparisons to 2022 Sale

2026/07/09 09:53
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Strategy, formerly known as MicroStrategy, has sold another large batch of Bitcoin, stirring up comparisons to its only previous major sale. The move has traders wondering if history might repeat itself.

The company sold 3,588 BTC for roughly $216 million on Monday. Michael Saylor said the proceeds will go toward dividends on the company’s Digital Credit securities. After the sale, Strategy still holds a significant Bitcoin reserve, though the exact amount wasn’t detailed in this announcement.

This wasn’t a single event. On June 30, Strategy sold 1,363 BTC for about $80.77 million at an average price of $59,256 per coin. Then it sold another 2,225 BTC for $135.22 million at an average of $60,773. In total, roughly 3,588 BTC were sold within a week. Based on Strategy’s average purchase price of $75,651 per BTC, the sales resulted in a realized loss of more than $55.44 million. Earlier in June, the company also sold a much smaller 32 BTC for about $2.47 million at $77,135 each.

First Major Sales Since the 2022 Bear Market

Before this recent activity, Strategy’s only notable Bitcoin sale came in December 2022. Back then, the company sold 704 BTC at roughly $16,500 per coin as part of a tax-loss harvesting strategy. That sale generated about $11.8 million. It was short-lived. Strategy soon repurchased 810 BTC, leaving its long-term Bitcoin strategy largely unchanged. Until this year, no other significant sales had occurred.

The timing draws attention because both selling periods happened during bear markets. In December 2022, Bitcoin traded near $16,400. It later climbed to $126,200 in October 2026 — a rally of over 7.7 times. The recent sales came after Bitcoin had fallen about 50% from its all-time high, trading near $58,000 before rebounding. At press time, Bitcoin had recovered about 6% to around $63,010.

What Another 5x Rally Would Look Like

Some traders are now eyeing a potential repeat. If Bitcoin’s price mirrors the roughly 7.7x rally that followed the 2022 bear market low, BTC could reach about $484,800 from its current price of roughly $63,010. With about 20.05 million BTC in circulation, that would value Bitcoin at roughly $9.72 trillion.

Whether such a rally happens remains uncertain. Market conditions differ, and Bitcoin’s price could go in any direction. But for now, many are watching closely.

The post Strategy Sells 3,588 BTC Amid Comparisons to 2022 Sale appeared first on TheCryptoUpdates.

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