“Coin-stock linkage” carnival: When buying coins becomes a quick fix for the market value of listed companies

2025/06/26 13:00

Written by: Fairy, ChainCatcher

Editor: TB, ChainCatcher

"Buying coins" has become a cheap and quick way to increase market value in the stock market.

The U.S. stock market is in the midst of a "copycat season" boom, with the main businesses of listed companies becoming a sideline, and digital assets becoming a new engine of market value.

But the problem is becoming more and more acute: Will the market really continue to buy into this valuation game in the name of borrowing money?

Valuation logic: How does buying coins affect corporate value?

"Buying coins" is like a valuation deviation experiment interwoven with emotions, liquidity and narratives.

In the traditional valuation framework, the market value of a company is derived from the comprehensive pricing of core variables such as its profitability, asset-liability structure, growth potential and free cash flow. However, in this round of "coin buying", companies have leveraged the market's re-pricing of their valuations by holding crypto assets as "financial configuration".

When companies include Bitcoin or other mainstream crypto assets in their balance sheets, the market's valuation of them is attached with a premium multiple based on the price elasticity and trading expectations of crypto assets. In other words, the market value of a company comes not only from value creation, but also from the leveraged amplification of the possibility of "coin price increases."

However, this structure almost puts the "liquidity narrative" above business operations and alienates financial configuration into the main axis of capital operation.

Short-term boost, long-term question mark

It is undeniable that entering the crypto space does have the ability to stimulate stock prices in the short term. Take Cango, an auto trading service provider, for example. In November 2023, the company announced its entry into the Bitcoin mining field, spending $400 million to purchase 50 EH/s of computing power resources, and then its stock price soared 280%. Similarly, many companies with mediocre performance in their main businesses or even in deep financial difficulties have also tried to seek revaluation in the capital market with the help of the "buy coin" narrative.

We have compiled a batch of stock price data of listed companies that have achieved "coin-stock linkage" by purchasing cryptocurrencies:

“Coin-stock linkage” carnival: When buying coins becomes a quick fix for the market value of listed companies

Judging from the market performance, the phenomenon of "buy coins and the price will soar" has been staged many times. As long as the concept of "crypto assets" is promoted, short-term funds will quickly pour in. However, after the short-term surge, many "coin holding companies" are facing a stock price correction. Without continued purchases of coins or other positive news, the increase will be difficult to maintain.

Therefore, although the "coin buying" strategy can stimulate market enthusiasm in the short term, whether it can be transformed into long-term competitiveness and sustained growth of enterprises is still full of uncertainty. It is also difficult for the market to truly recognize those followers who only purchase coins once or twice or have vague "coin holding plans" to attract attention.

Are speculators starting to sell?

The story of "buying coins to increase valuations" continues to ferment, but some core players seem to be quietly taking profits.

Strategy, the originator of the "unlimited growth" theory, has been selling its shares of $MSTR. According to SecForm4.Com data, Strategy insiders have been selling shares since June 2023. Protos reported that in the past 90 days alone, executives have sold a total of $40 million in shares, with sales 10 times the number of purchases.

“Coin-stock linkage” carnival: When buying coins becomes a quick fix for the market value of listed companies

Image source: secform4.com

Upexi, the "Sol version of MicroStrategy", has also been under pressure recently. The company previously raised $100 million to set up the Sol Treasury. However, Upexi plunged 61.2% during yesterday's trading session as investors registered to sell 43.85 million shares, equivalent to its total initial outstanding shares in April.

On the other hand, the stock price of stablecoin issuer Circle soared to nearly $300 after its listing. However, Ark Invest, which had strongly supported Circle before its listing, continued to reduce its holdings. It is reported that Ark Invest has sold Circle shares four times in a row, reducing its holdings by more than 36%.

“Coin-stock linkage” carnival: When buying coins becomes a quick fix for the market value of listed companies

When "buying coins" becomes a packaging, a market value tool, or even a narrative shell to avoid fundamental questioning, it is destined to not become the "pass key" for all companies. Today's market is willing to pay for "financial configuration", but tomorrow's market may return to the real questioning of growth and profitability.

The buying orders in the secondary market are not necessarily recognition; it is more likely to be the rotation of chips for short-term speculation.

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