Bitget Extends Support for UNICEF Game Changers Coalition for Second Year

Bitget has announced the start of its second-year partnership in support of the UNICEF Game Changers Coalition (GCC), a global initiative focused on expanding access to technology education for young people in emerging economies.

According to the announcement, the coalition has reached over 642,000 young people, parents, and teachers across Armenia, Brazil, Cambodia, India, Kazakhstan, Malaysia, Morocco, and South Africa. Girls make up 52% of participants to date, reflecting the initiative’s focus on addressing the gender gap in digital literacy and technology access.

As part of the renewed partnership, Bitget will support the coalition’s next phase of development, which includes the rollout of new financial literacy and AI modules. Blockchain-related content is planned for 2026. The partnership will also support GCC’s expansion into three additional countries.

What is the UNICEF Game Changers Coalition?

The UNICEF Game Changers Coalition is an initiative led by UNICEF’s Office of Innovation that brings together private companies, civil society organizations, governments, and young leaders to help close the gender digital gap through video games.

The coalition aims to improve access to digital skills education, particularly for girls, by combining video game-based learning with STEAM skills such as coding, creativity, collaboration, and problem-solving. It also works to promote diversity and inclusion in the gaming industry, demystify gaming-related career paths, and help young people feel represented and safe in gaming environments.

Bitget to support curriculum expansion and youth engagement

Bitget first joined the coalition in June 2025 through its partnership with UNICEF Luxembourg. During the first year, the company supported several awareness and engagement initiatives connected to technology education.

One of the milestones included a visit to Cambodia by Bitget Chief Marketing Officer Ignacio Aguirre, where he met with students, educators, and local partners involved in digital skills training programs. The visit highlighted the role of foundational digital education in creating pathways to employment, entrepreneurship, and participation in the digital economy, particularly for young women and underserved students.

Bitget CEO Gracy Chen also supported GCC’s inaugural global UNICEF Game Jam in late 2025. The 40-day initiative gave young creators in emerging economies an opportunity to build original video games through mentorship sessions and a self-paced online course. Chen commented:

The bottom line

Bitget’s renewed support for the UNICEF Game Changers Coalition comes as demand for digital and financial literacy continues to grow, particularly in emerging markets where young people are increasingly mobile-first but may lack access to formal technology education.

In its second year, the partnership will focus on curriculum expansion, new AI and financial literacy modules, geographic growth, field visits, executive participation, and support for coalition-led learning experiences.