Jacob & Co. and GoMining Unveil Bitcoin-Mining Luxury Watch

Jacob & Co. and GoMining have officially launched the Epic X GoMining, a limited-edition luxury timepiece that integrates functional Bitcoin mining through a digital twin system.

Revealed on January 22, 2026, the release marks the first commercial watch to combine Swiss high horology with active crypto generation tied to real hash power.

The project positions itself at the intersection of luxury goods and blockchain infrastructure, moving beyond thematic branding into a product with ongoing economic functionality.

Design, functionality, and pricing

The Epic X GoMining is sold as a complete package rather than a standalone watch. Retail pricing is set at $40,000, with production capped at 100 units globally, reinforcing its collector status.

From a design perspective, the watch features a 44 mm black DLC-coated titanium case paired with an openworked skeleton movement. The bridges are decorated with a Bitcoin-inspired motif and the GoMining name, visually tying the mechanical architecture to its digital counterpart.

The functional core lies in the pairing mechanism. Each watch is linked to a 1,000 terahash (TH) digital miner, assigned directly to the owner’s GoMining account. This digital miner represents actual computational power sourced from GoMining’s distributed data center infrastructure, rather than a simulated or tokenized yield.

Mining integration and reward mechanics

The digital twin system allows the physical watch to act as a gateway to real mining operations. Hash power associated with each piece generates daily Bitcoin rewards, credited directly to the owner’s portfolio. Performance metrics, rewards, and operational data can be monitored in real time through the GoMining app.

At launch-period market conditions, the integrated 1,000 TH miner is estimated to produce roughly $7,000 in annual net income, after accounting for electricity and maintenance costs. While returns remain dependent on network difficulty and Bitcoin price dynamics, the structure ties ownership to a live mining operation rather than passive exposure.

Market positioning and debut

The Epic X GoMining is scheduled for its first major public presentation at Consensus Hong Kong, taking place from February 10–12, 2026. The debut underscores the target audience: high-net-worth individuals already engaged with digital assets, rather than traditional luxury buyers alone.

By combining a scarce physical asset with verifiable mining output, the collaboration reflects a broader trend toward merging luxury collectibles with on-chain or infrastructure-backed functionality. In this case, the value proposition is not symbolic ownership of crypto culture, but direct participation in Bitcoin’s production layer, packaged within a high-end mechanical object.

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